GMS 401 Chapter 4: Chapter 4.docx

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 401
• Professor: Kirk Bailey

Document Summary

There is an obvious link between the design of goods/services and the success of the organization. Product design: determining the form and function of the product. In most cases, products are redesigned to invigorate their demand and to take advantage of the new technology. The decision will be to approve, cancel, or redirect the project: the structured development process is the use of project management techniques. The usual phases for product design are: idea generation and preliminary assessment. (scoping, building a business case, development of product and process, testing and validation, launch, descriptions, pg. 117. A core team usually consists of a product manager, product designers, and manufacturing/operations representatives. The team is expanded during each phase of design. The team based approach is called concurrent engineering. Sources of ideas for new products or redesigned products. Ideas for new/improved goods/services can come from a wide range of sources, both from within the organization and from outside it.