GMS 200 Chapter Notes - Chapter 2: Dennis Wilson, Chip Wilson, Lululemon Athletica

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Bamidele Adunkele

Document Summary

Dennis wilson displays many different entrepreneurial/personal characteristics that have successfully helped him build a successful business. This includes, having a high need for achievement, high energy level, self-confidence, and passion/action orientation. Dennis portrays his high need for achievement in his efforts to grow expertises to help him with his daily operations. His high energy level has also teaching yoga classes while doing so. This would help him to increase sales of the pants as he built up his reputation. Self-confidence also played a big part in his learned new things and acquired the confidence to pursue lululemon and move forward with the company. This also falls under the characteristic of passion and action orientation. Using past experiences he made decisions based on what he had learned. For example he need that in order for the company to grow he needed to especially a fast growing one.