GMS 401 Chapter Notes - Chapter 2: Hard Rock Cafe, Pizza Hut, Porter Airlines
18 Sep 2016
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Chapter 2: productivity and operations strategy in a. Competitive advantage: the creation of a system that has a unique advantage over competitors: competing on differentiation. Uniqueness can go beyond both the physical characteristics and service attributes to encompass everything that impacts customers" perception of value. Example: safeskin gloves leading edge products, walt disney magic kingdom experience differentiation, hard rock caf dining experience, competing on cost. Cost leadership: cheaper: low-cost leadership: achieving maximum value, as perceived by the customer and their expectations (does not imply low quality) Example: porter airlines secondary airports, few fare options, smaller crews, no expensive ticket of ces, walmart small overhead, shrinkage, distribution costs, franz colruyt no bags, low light, no music, doors on freezers, competing on response. Response: rapid response: response: a set of values related to rapid, exible, and reliable performance. Flexibility is matching market changes in design innovation and volumes. Friday, september 16, 2016: a way of life at hewlett-packard.
