GMS 522 Chapter Notes -Marketing Effectiveness, Data Analysis, Qualitative Property

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 522
• Professor: Helene Moore

Document Summary

The function that links the consumer, customer and the public to the marketer through information information used to identify and define marketing opportunities and problems. Research conducted with a specific objective in mind. Usage of data of information that is already existing. Research that involves collecting data and making inferences in two or more countries within the context of the same project. Research on a single country conducted by a researcher from another country with a view to understanding similarities and differences compared to the researcher"s home country. Research that involves work on immigrant populations to better understand attitudes and behaviours when people from one culture move to another culture. When crossing national boarders, a firm encounters parameters not found in domestic markets. Duties, foreign currencies, and changes in their values, global logistics, international documentation and port facilities. Assumptions made on foreign markets based on the domestic market will most likely not hold true.