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Chapter 4

HIS 105 Chapter Notes - Chapter 4: Quackery, Huckster, Mass Production

Course Code
HIS 105
Art Blake

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HIS 105: Chapter 4
OUTLINE October 1st, 2012
Mass production
The moving assembly line
Mass consumption
From Victorianism to modernity
Birth of Modern Advertising
Developing the brand
Advertising sheds its huckster image; role of WW1
How ads changed in the 1910s and 1920s
Radio and advertising: selling with sound
Lecture Notes
1920, the US established a consumer culture
o made possible by
mass production (Ford assembly line c. 1913)
contributes to their reproduction
less as individuals and more as a consumer
mass consumption
productivity had to increase
changes that occurred was industrial production
o the automobile industry boomed that change
o steel, glass, gasoline, rubber these things were
needed which made them have to be available
more often
o price of cars went down
o IE Macy’s department store, new york city
(1905 and on)
Experience of being a consumer was a
leisure (ideal consumer)
Victoria to
Victorianism way of life
Shift in values
Emphasized work
New emphasis of leisure
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