HTD 500 Chapter 30: ARTICLE 30 BUYER BEWARE
5 Dec 2016
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Potential franchisees approached doug fisher two years ago for advice about an unbelievable. Ground floor opportunity that was going to make them millions. This is a tragic story and great example of why you must ensure the franchise system your buying into has a proven track record of success. Potential candidates were going to become the first franchisees of a new upscale quick- service concept in gta. Concept had never been developed or market tested by franchisor (had not build a. Never buy into an untested and unproven concept. Wait a couple of years until the franchisor had built and operated 2/3 successful units before getting involved. Noticed the disclosure document that franchisors didn"t have the relevant experience and expertise to develop and support the chain. They had never operated a similar style qsr. Didn"t gauge the demand for the mall where the restaurant would be located. Didn"t look at the office and residential demand in the area.
