HTH 601 Chapter 4: Chapter 4

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTH 601
• Professor: Amrita Bhalla

Document Summary

Attitude (cluster of beliefs, assessed feelings & behavioral intentions towards person, object/ event (attitude object)) judgements about attitude object: based mainly on rational logic (evaluation) stable for days/ longer. Cognitive dissonance emotional experience caused by perception that beliefs, feelings & behavior are incongruent w/ each other inconsistency generates emotions that motivate person to increase consistency by changing. 1/more elements: difficult to undo/change behavior (dissonance still exist due to others know about behavior & that you performed voluntarily) reduce dissonance by changing beliefs/ feelings about attitude object develop more favorable attitudes towards specific features of decision. Motivate discover + features of decision they didn"t notice earlier & discover subsequent problems w/ alternatives they didn"t choose emphasize how other decisions have frugal. Management of own emotions: increase, decrease & alter own emotions (generate/ suppress emotions; deep acting) awareness of others" emotions: ability to perceive & understand others" emotions (extend beyond empathy)