ITM 350 Chapter Notes - Chapter 7: Facebook Messenger, Quakers, Tumblr

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 350
• Professor: Bharat Shah

Document Summary

Chapter 7 so(cid:272)ial mo(cid:271)ile, and lo(cid:272)al marketing. The social, mobile, local nexus: social, mobile, and local digital marketing are self-reinforcing and connected. As (cid:373)o(cid:271)ile de(cid:448)i(cid:272)es (cid:271)e(cid:272)o(cid:373)e (cid:373)o(cid:396)e po(cid:449)e(cid:396)ful, the(cid:455)"(cid:396)e (cid:373)o(cid:396)e useful fo(cid:396) a(cid:272)(cid:272)essi(cid:374)g sites: the strong ties among all 3 have significant implications for managing your own marketing campaign in this new environment. Social marketing: the objective is to encourage your potential customers to (cid:271)e(cid:272)o(cid:373)e fa(cid:374)s of (cid:455)ou(cid:396) (cid:272)o(cid:373)pa(cid:374)(cid:455)"s products/services, and engage with your business by entering into a convo with it. It"s also to e(cid:374)(cid:272)ou(cid:396)age (cid:455)ou(cid:396) (cid:271)usi(cid:374)ess"s fa(cid:374)s to sha(cid:396)e thei(cid:396) e(cid:374)thusias(cid:373) (cid:449)ith thei(cid:396) f(cid:396)ie(cid:374)ds, which creates a community of fans online. Facebook marketing: basic features include: news feed, timeline, sea(cid:396)(cid:272)h, (cid:373)esse(cid:374)ge(cid:396) , social density refers to the number of interactions among members of a group and (cid:396)efle(cid:272)ts the (cid:862)(cid:272)o(cid:374)(cid:374)e(cid:272)ted(cid:374)ess(cid:863) of a g(cid:396)oup, e(cid:448)e(cid:374) if the(cid:455)"(cid:396)e fo(cid:396)(cid:272)ed o(cid:374) use(cid:396)s. Facebook marketing tools: reactions buttons, brand pages, news feed page post ads, right-hand column sidebar ads.