ITM 350 Chapter Notes - Chapter 4: Affiliate Marketing, Swot Analysis, E-Commerce
29 Oct 2018
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Chapter 4 buildi(cid:374)g a(cid:374) e-(cid:272)o(cid:373)(cid:373)er(cid:272)e prese(cid:374)(cid:272)e: we(cid:271)sites, It includes a mission statement, target audience, intended market space, strategic analysis, marketing matrix, development timeline and preliminary budget. Where"s the mo(cid:374)ey: busi(cid:374)ess a(cid:374)d reve(cid:374)ue model: business models such as portal, e-tailer, content provider, transaction broker, market creator, service provider, and community provider (social network), revenue models (i. e. ads, subscriptions, transaction fees, and affiliate revenue). Who and where is the target audience: demographics, lifestyles, consumption patterns, etc. What is the ballpark: characterize the marketplace: demographics, size, growth, structure (i. e. direct competitors, suppliers, and substitute products) Where"s the co(cid:374)te(cid:374)t co(cid:373)i(cid:374)g fro(cid:373): static (cid:894)te(cid:454)t a(cid:374)d i(cid:373)ages that do(cid:374)(cid:859)t f(cid:396)e(cid:395)ue(cid:374)tl(cid:455) (cid:272)ha(cid:374)ge i. e. p(cid:396)odu(cid:272)t des(cid:272)(cid:396)iptio(cid:374)s(cid:895) or dynamic (content that changes regularly). It des(cid:272)(cid:396)i(cid:271)es (cid:455)ou(cid:396) fi(cid:396)(cid:373)s(cid:859) st(cid:396)e(cid:374)gths, (cid:449)eak(cid:374)esses, oppo(cid:396)tu(cid:374)ities a(cid:374)d th(cid:396)eats. Develop an e-commerce presence map: consider the four kinds of presence (website/app, e-mail, social media, & offline media) and the platforms and a(cid:272)ti(cid:448)ities asso(cid:272)iated (cid:449)ith ea(cid:272)h of the(cid:373) (cid:894)i. e. (cid:373)o(cid:271)ile, (cid:271)logs, p(cid:396)i(cid:374)t (cid:895)
