MKT 100 Chapter Notes - Chapter 10: Customer Service, Shortage, Competitive Service

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Mkt100 chapter 10: services: the intangible product (textbook notes) Service is any intangible offering that cannot be physically possessed. Customer service specifically refers to human or mechanical activities firms undertake to help satisfy their customers" needs and wants o. By providing good customer service, firms add value to their products or service. Economies of developed countries such as canada have become increasingly dependent on services o. Generally, less expensive for firms to manufacture their products in less developed countries. In turn, the proportion of service production to goods production in. Canada, and other similar economies, has steadily increased over time. Household maintenance activities, which many people performed by themselves in the past, have become quite specialized. People place high value on convenience and leisure. People demand more specialized services to gain more leisure time. Services marketing differs from product marketing o. The marketing of services differs from product marketing because of four fundamental differences unique to services.