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Textbook Notes for Marketing at Ryerson University


RYERSONMKT 100Paul FinlaysonWinter

Module 10 Notes

OC104775 Page
12 Apr 2011
67
Section 1: basic channel functions: distribution: choosing channel partners with positioning and implementation skills that fit the seller, regardless
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RYERSONMKT 100Paul FinlaysonWinter

Module 7 Notes

OC104775 Page
12 Apr 2011
51
In north america, you undercut competitors prices and price below your average cost. , and take sig amount of sales and rev away from companies, can ta
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RYERSONMKT 100Paul FinlaysonWinter

Module 8 Notes

OC1047711 Page
12 Apr 2011
41
Typical functions of a field salesforce: most of a sale"s person"s time is spend not in contact with the customer, different industries have different
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RYERSONMKT 100Mary FosterFall

MKT100 CHAPTER 1 NOTES.pdf

OC888845 Page
24 Apr 2013
112
Core aspects of marketing: marketing is about satisfying customer needs and wants. Need: a person feeling physiologically deprived of basic necessities
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Market Segmentation, Quality Function Deployment, Three Steps

OC104777 Page
12 Apr 2011
30
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RYERSONMKT 100Paul FinlaysonWinter

Module 6 Notes

OC104776 Page
12 Apr 2011
32
Loyalty depends on your personality (ex great stock in family and friendships: high brand loyalty leads to more distribution reach and distributor supp
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Participation Bias, Focus Group, Asian Canadians

OC104779 Page
12 Apr 2011
41
Section 1: researching customers: microeconomics, private i nformation: states that a firm profits from unique information and insights it has about pr
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RYERSONMKT 700Dr.Richard MichonFall

MKT 700 Chapter Notes - Chapter 1-8: Database Schema, Online Analytical Processing, Discount Window

OC71105725 Page
11 Dec 2015
79
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RYERSONMKT 702John PecoFall

MKT 702 Chapter Notes - Chapter 15: The Fortunes, E-Commerce, Transact

OC2228308 Page
6 Dec 2013
53
Marketing channels sets of interdependent organizations participating in the process of making a product or service available for use or consumption. I
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RYERSONMKT 100Paul FinlaysonWinter

MKT 100 Chapter Notes -Categorical Imperative, Marketing Communications, Puffery

OC1047710 Page
12 Apr 2011
31
Section 1: code of ethics: canadian marketing association created good code of ethics that people turn to, emphasizes honesty and t ruthfulness in comm
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RYERSONMKT 730Kasi BrunoFall

MKT 730 Chapter Notes - Chapter 1-11: Customer Retention, Wright Brothers, Dentsu

OC71105732 Page
11 Dec 2015
47
Development of new products is the process of transforming business opportunities into tangible products (path) Deliver against the brand and business
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RYERSONMKT 700Morteza MashayekhiWinter

MKT 700 Chapter Notes - Chapter 1: Predictive Analytics, Personalized Marketing, Customer Retention

OC7130712 Page
18 Jan 2017
12
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