MKT 500 Chapter Notes - Chapter 16: Bar Chart

• School: Ryerson University
• Department: Marketing
• Course: MKT 500
• Professor: Julie Kellershohn

Document Summary

Markeing research report: a factual message that transmits research results, vital recommendaions, conclusions, and other important informaion to the client, who in turn bases their decision making on the contents of the report. Even the best research will not drive the appropriate acion unless the audience understands the outcomes and implicaions. The presentaion is important in demonstraing that the indings are relevant to the decision maker client because these decision makers base their judgments on what they can accomplish with the tools used by the researcher. Good communicaions means that you must be able to transfer exactly what is in your mind to the mind of the receiver of your message. The markeing research report is the product that represents the eforts of the markeing research team, and it may be the only part of the project the client will see. Technology has improved the eiciency of report wriing.