RMG 200 Chapter Notes - Chapter 1: Corporate Social Responsibility, Intertype Corporation, Private Label

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RMG200
Chapter 1
-key failure to Canadian retailers is try to please everyone
-Retailing: is the set of business activities that add value to the products and services sold to
consumers for their personal or family use
-Retailer: a business that sells products and services to consumers for their personal or family
use.
-distribution channel: A set of firms that facilitate the movement of products from the point of
production to the point of sale to the ultimate consumer
-vertical integration: An example of diversification by retailers involving investments by retailers
in wholesaling or manufacturing merchandise
Right merchandise
Right price
Right place
Right quantities
Right time
Backward Integration: arises when a retailer performs some distribution and manufacturing
activities, such as operating warehouses or designing private label merchandise
Forward Integration: occurs when a manufacturer undertakes retailing activities such as Roots
operating its own retail stores
Value-adding functions:
Providing an assortment of products and services
Breaking bulk: To reduce transportation costs, manufactures and wholesalers typically
ship cases of produces in bulk. Retail offer smaller quantities for consumer.
Holding inventory: Inventory Control
Providing service and services: Services making it easier for customer (payment, testing
products, etc)
Social Responsibility
Corporate social responsibility: describes the voluntary actions taken by a company
to address the ethical, social, and environmental impacts of its business operations
and the concerns of its stakeholders
Competitors
Intratype competition: Competition between retailers of the same type
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Document Summary

Key failure to canadian retailers is try to please everyone. Retailing: is the set of business activities that add value to the products and services sold to consumers for their personal or family use. Retailer: a business that sells products and services to consumers for their personal or family use. Distribution channel: a set of firms that facilitate the movement of products from the point of production to the point of sale to the ultimate consumer. Vertical integration: an example of diversification by retailers involving investments by retailers in wholesaling or manufacturing merchandise: right merchandise, right price, right place, right quantities, right time. Backward integration: arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or designing private label merchandise. Forward integration: occurs when a manufacturer undertakes retailing activities such as roots operating its own retail stores.

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