RMG 200 Chapter Notes - Chapter 2: Loblaw Companies, Shoppers Drug Mart, Fgl Sports

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Brent Bar

Document Summary

Retail 2020 report, following 10 trends are profoundly changing the retail industry: empowered, discriminating consumers. Consumers can make informed decisions with the increased access to product information, price comparisons, and user reviews, and then widely share their experiences with others. These empowered, discriminating consumers are putting pressure on retailers to add meaningful value to what they can find for themselves, both online and in stores: ubiquitous connectivity. It has never been more critical for retailers to integrate digital opportunities into the shopping experience, with the internet available at work, at home, and on the go (mobile). Digital and physical experiences are converging, with shoppers expecting interactive, value-added experiences anytime, anywhere, and through any channel: buying local, going green. Consumers want to consume in a responsible, sustainable way. Retailers are responding by embracing the issues and helping customers and suppliers do the same: explosion of consumer data.