RMG 922 Chapter Notes - Chapter 6: Human Resources, Relationship Marketing, Style Guide

• School: Ryerson University
• Department: Retail Management
• Course: RMG 922
• Professor: Donna Smith

Document Summary

The social community zone: all zones in the social media mi are built on social networks, technologically enabled, and based on the principles of shared participation, social community. Sharing: conversing, social publishing, editorial, commercial, user-generated, social entertainment, games, music, art, social commerce, crm/service, retailing/sales, human resources. Social networks are the foundation of social media because every form of social media is based on participation from a community member. Social network sites vary in terms of (3) important dimensions: audience and degree of specialization, the social objects that mediate the relationship among members, degree of openness. Internal sites are those a specific organization builds for its own use and limits to members of the organization. Social network sites can be closed, gated communities entirely controlled by the vendor that offers the platform: can also be accessible to any members of developers who which to participate.