Textbook Notes (369,074)
Canada (162,369)
Sociology (561)
SOC 103 (124)
Chapter 10

CHAPTER 10.pdf

3 Pages

Course Code
SOC 103
Tonya Davidson

This preview shows page 1. Sign up to view the full 3 pages of the document.
CHAPTER 10: MASS MEDIA Module 10.3: Sociological Approaches Mass media include any medium designed to communicate messages to a mass audience  Books, news media, advertising, fashion, architecture, monuments, museums, galleries, etc THEODOR ADORNO and MAX HORKEIMER (1994)  Relationship btw/ economy and culture?  Culture industry has one function reproduce incessantly the values of capitalist culture  Interested in relationships btw/ culture and fascism:  Relationship btw/ culture and capitalism is everywhere, food (omega-3 eggs)  Offered more in-depth critique of media as a ‘superstructure’ CULTURE INDUSTRY THESIS: 1. STANDARDIZATION  Culture packaged in small # of predictable forms of genres (retelling story over again)  Culture industry is the capitalist system (reproduce wealth make money by making movies)  Produced by small # of large corporations  There’s simultaneously nothing new/always something new take old familiar faves and switch it up to something new  see standardization through: sequels/remakes/Romeo & Juliet Gnomeo & Juliet  Media monopolies 2. PSEUDO-INDIVIDUALIZATION  The audience response is “built into” the cultural product (emotional response makes you hooked so you continue to consume  powerful)  Our culture is “pre-digested for us”  Audiences are passive  Choice is an illusion different individuals are buying products (hipster/business men) Starbucks 3. MAINTENANCE OF STATUS QUO  Media lulls the public into passivity  Distracts from big social issues (watch American Idol instead of social issues on news)  Maintains social ideas (race, gender, class)  Disney movies 4. ABSORPTION OF DISSENT  Critique of capitalism/social ideas, culture industry is going to swallow critique and make money out of it  Movie: Fight Club  object to be consumed $$$, huge capital potential,  Graffiti Artist – graffiti removal hotlines/Angelina Jolie bought paintings of graffiti for millions  Alternative Music becomes mainstream absorbed into capitalist system  SOME CRITIQUES: 1. It’s Elitist  Largely being critical of mass culture  Accepts broader culture 2. Historically Specific  1940’s produced and things have changed 3. Disregards Alternative Uses/Readings Of Culture  Most persuasive 4. Totalizing (“Resistance Is Futile”)  Consume things partially, critically, ironically  Active engagement in culture (going to Star Wars conventions) FUNCTIONALISM  Mass media provides unique/powerful ability to promote common values/beliefs  SOCIALIZATION function transmit values, beliefs, traditions from one generation to next - Reinforcing certain msgs effectively promote social integration in formation of culture identity - Fail to promote alternative perspectives/ignore voice of minority groups  SURVEILLANCE function need for society to have mechanism in place gathers info for population (weather reports, news) - Allows members of society to focus on own activities/interests - Turning to alternative media (podcasts, blogs, other online resources) to get news info  CORRELATION function present difficult/complex issues in a way most ppl can understand - Filtering/making comprehensible the huge daily volume of news stories/issues - Maintain audience interest  ENTERTAINMENT function helping people rest, relax, escape pressures of everyday life - Distract from important events that require action CONFLICT THEORY  Mass media vehicles used by rich and powerful o control masses and reinforce their false consciousness  Influence our perceptions of events through labeling (+/-)  Influence perception of our social environment to promote corporate interests and perpetuate class differences  Mass media effectively manufacture consent through  Filtering in two forms: 1. Deciding not to cover story 2. Presenting astory in such a way to diffuse or bias its content  Propaganda model assertion that mainstream media companies, as businesses will transmit content that reflects their commercial interests SYMBOLIC INTERACTIONISM  Interested in exploring how media influence our perspective of our social world  Actively involved in process that views media images/messages, reshapes them, stores them when they reinforce cultural beliefs  E-audience ppl who use electronic communication technologies  Influence views of idea body types skinny MARSHALL MCLUHAN (1911 – 1980)  “the medium is the message”/ “we live in a global village”  The type of media we choose is a reflection of how we think and act (tweet, email) Understanding Media: HOT MEDIA
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.