BUS 237 Chapter Notes - Chapter 9: Enterprise Resource Planning, Customer Relationship Management, Web 2.0

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Peter Tingling

Document Summary

Networking, web 2. 0: cases, carrie wants to expand her t-shirt clientele. She is considering added web functionality, organic google results, and social networking: ecommerce, subset of electronic business: ebusiness is b2b, b2c, c2c communication. b. Infrastructure: ecommerce sites like amazon, hosting on isp, payment processing. c. Enterprise resource planning erp: merchant companies: d. i. B2g: can be sold from supplier or retailer. Added functionality still being developed: non-merchant companies: e. i. Clearinghouses: take payment and forward it to seller (minus commission) but never claim ownership of good. A company that exists to make sure buyer gets goods and sellers get funds. e. ii. 1. Electronic exchanges: many-to-many like a stock exchange where buyers combine payments to buy an expensive stock: benefits of ecommerce: f. i. Disintermediation: the removal of inefficient intermediaries (like retailer) which is good for economy. Higher revenue for producers, lower prices for consumer f. iii. Price elasticity: by analyzing bidding amounts they can see how the stages of willingness to pay amongst consumers.