BUS 381 Chapter Notes - Chapter 6: Employer Branding, Job Analysis, Human Capital

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 381
• Professor: Christopher Zatzick

Document Summary

Recruitment = process of searching out & attracting qualified job applicants. Beings w/ id of position that req staffing & completed when resumes/apps received from adequate. Competitive adv in recruitment thru employer branding. = image/impression of org as employer, based on perceived benefits of being employed by org. Purpose: attract ppl to apply to work at org & earn loyalty of current employees. Step 3: reinforce value proposition in communication. Review jd & js, update if necessary (job analysis) Major decision: internal vs external recruiting (cid:1005)) jo(cid:271) ope(cid:374)i(cid:374)gs ide(cid:374)tified th(cid:396)u hr pla(cid:374)(cid:374)i(cid:374)g/(cid:373)a(cid:374)age(cid:396)"s (cid:396)e(cid:395)uest: job req determined, appropriate recruiting sources/methods chosen, pool of qualified recruits generated. Hris extremely useful for automatically coding & storing applicants, allowing hr professionals to search thru using specified search functions. Biographical information blank (bib) detailed job app form requesting biographical data found to be predictive of success on job.