CMNS 110 Chapter Notes - Chapter 1: Commodification, David Bollier, Narrowcasting
25 Oct 2017
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Technology & institutions & cultural forms: taking tv seriously. Myths of tv: digitization, and surveillance. Surveillance and sousveillance: commodification & the audience. At its core, television is just a video display and set of speakers. Content comes through the tv by commercial infrastructure. Tv is an object itself when we watching it. Tv has to run long with the medium. Tv can be lasting very long period. 8 myths of television: tv(physical objective) is a neutral medium. It can do nothing(no effect): tv is controlled by individuals. No one is on the top, we can make changes to it: tv is democratic, tv is all junk. Distracted contents (advertising: tv is responsible for evil. Negative behaviour: you can"t talk about tv on tv, its okay to look down on tv. Take the tv as a joke, not seriously: tv is beyond saving. We now live in a society in which we have both the few watching.
