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Textbook Notes for Anahita Khazaei

U OF GHTM 3080Anahita KhazaeiFall

HTM 3080 Chapter Notes - Chapter 13-15: Direct Marketing, Sales Promotion, Personal Selling

OC1620142 Page
25 Apr 2016
22
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U OF GHTM 3080Anahita KhazaeiFall

HTM 3080 Chapter Notes - Chapter 1-2: Overselling, Bilen People, Marketing Mix

OC1620143 Page
25 Apr 2016
22
Defining elements of marketing at the time. Definition: the process by which companies create value for customers and society, resulting in strong cust
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