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Chapter 11

HTM 3160 Chapter Notes - Chapter 11: Uptodate, Videotelephony, Distance Education


Department
Hospitality and Tourism Management
Course Code
HTM 3160
Professor
Chris Choi
Chapter
11

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Chapter 11: Destination Information and Communication Technology
Definition:
Umbrella name that covers communication devices or applications (ex. Radio, television,
cameras, mobile), as well as their associated services and applications (video conferencing,
distance education, cloud computing, Wi-Fi)
Roles of Websites for DMOs
Destination information source
Promotion tool
Integrator and enhancer of marketing communications
Positioning and branding
Relationship builder
Database and research source
Discussion generator
Partnership builder
E-commerce channel
Marketing Applications of DMO Websites
Target marketing
Positioning
Destination branding
Globalization
Relationship marketing
Social media
Marketing programmes and activities
Partnerships
Characteristics of Effective DMO Websites
"I AM OUTSTANDING" Model
I - International
A - Addressing website users as individuals
M - Monitored or constantly evaluated and improved
O - Outstanding, award-winning
U - Up-to-date
T - Targeted
S - Social media
T - Telephone versions
A - Attractive
N - Networked
D - Dynamic
I - Integrated
N - Niche markets
G - Great comments
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