Textbook Notes (369,141)
Canada (162,412)
MCS 2020 (68)
M.J (14)
Chapter 6

Chapter 6 Marketing Info Management Notes

2 Pages
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Department
Marketing and Consumer Studies
Course Code
MCS 2020
Professor
M.J

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Marketing Information Management Notes Chapter 6 Findability61 Organizing Information LumpingSplittingEstimates suggest that knowledge workers spend at least 20 of their time each daymost of the searches failthis means lost productivityLists work well for relatively simple tasks but more diverse collections of info we need more complex solutionsHierarchies generally utilize parentchild relationships to structure info The child part represents a component of the parent Ontology A rigorous and exhaustive organization of some knowledge domain that is usually hierarchal Eg Librarians use the Dewey Decimal System to organize knowledge Sometimes describes as taxonomies bc they group content based on similar attributes The process of categorization can be reduced to 2 concepts Lumping When we group info together based on similar attributesEg people use computer instead of pc laptop desktop etc Splitting Process of separating info and recombining it according to a more specific set of criteria62 BrowseSearchA directory is a relatively common tool for organizing information it is grouped collectedpresented according to a particular convention making browsing easierEg Phonebook Usually the content of a directory i
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