AFM280 Chapter Notes - Chapter 8: Corporate Social Responsibility

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Reputation: the prominence of an organization"s brand in the minds of the public and the perceived quality of its goods and services. Trust: the willingness to be vulnerable to an authority because of positive expectations about the authority"s action and intentions. Trust only becomes an issue when an individual is dependent on or vulnerable to the actions of another party. Justice: the perceived fairness of an authority"s decision making. Explains why employees judge some authorities to be more trustworthy than others. Ethics: the degree to which the behaviours of an authority are in accordance with generally accepted moral norms. Explains why authorities decide to act in a trustworthy or untrustworthy manner. Disposition-based trust: trust rooted in one"s own personality, as opposed to a careful assessment of the trustee"s trustworthiness. Cognition-based trust: trust rooted in a rational assessment of the authority"s trustworthiness (see different dimensions) .

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