BUSI 3503U Chapter Notes - Chapter 3: Online Advertising, Semantic Web, Instant Messaging

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18 May 2017
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The e(cid:448)ol(cid:448)i(cid:374)g i(cid:374)te(cid:396)(cid:374)et (cid:373)o(cid:396)e tha(cid:374) a de(cid:272)ade of (cid:396)apid g(cid:396)o(cid:449)th e(cid:374)ds (cid:449)ith the t(cid:396)a(cid:374)sitio(cid:374) to a (cid:373)o(cid:396)e (cid:373)atu(cid:396)e (cid:373)a(cid:396)ket. Experienced users more likely to engage in online commerce, upgrade to broadband, and use more services. Easo(cid:374)ed use(cid:396) also (cid:373)o(cid:448)es a(cid:449)a(cid:455) f(cid:396)o(cid:373) e(cid:454)plo(cid:396)ato(cid:396)(cid:455) (cid:862)su(cid:396)fi(cid:374)g the net(cid:863) Mag(cid:374)eti(cid:272) (cid:373)edia, p(cid:396)i(cid:373)a(cid:396)il(cid:455) (cid:448)ideotape a(cid:374)d (cid:272)o(cid:373)pute(cid:396) ha(cid:396)d disks, do(cid:373)i(cid:374)ate the (cid:449)o(cid:396)ld(cid:859)s (cid:374)e(cid:449) sto(cid:396)ed i(cid:374)fo(cid:396)(cid:373)atio(cid:374) (cid:894)92%(cid:895); other media fil(cid:373), pape(cid:396) a(cid:374)d cd. Very large amount of new information is flowed through telephone calls (96. 62%), internet (3%), plus radio(<1%) Distinction between telephone and the internet is blurring. Blogs, social media and beyond create new challenges for reaching audience. Instant messaging and text messaging create new frontier for marketers. At the heart of the web is a core set of highly linked websites: made up of about 30% of sites, consistently share links and traffic. O(cid:396)igi(cid:374)atio(cid:374) sites d(cid:396)i(cid:448)e use(cid:396)s i(cid:374)to the (cid:272)o(cid:396)e (cid:271)ut ha(cid:448)e fe(cid:449) li(cid:374)ks (cid:271)a(cid:272)k f(cid:396)o(cid:373) the (cid:272)o(cid:396)e: about 20% of sites.

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