ADM 2320 Chapter Notes - Chapter 5: North American Industry Classification System, Retail, Direct Selling
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20 Sep 2017
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B2b is when a business sells a product or service to another business. B2c is what we see on our daily lives, businesses selling to consumers. C2c is when a consumer sells a product or service to another consumer. Manufacturers, resellers, institutions, and governments are all involved in b2b transactions. Manufacturers by raw materials, components, and parts that allow them to manufacture their own goods. These are marketing intermediaries that resell manufactured products without significantly altering their form. In most countries, the government is the largest purchaser if goods and services. Marketers must master three key challenges for each business customer they want to serve. Identify the right person or decision makers within the organizations who can authorize or influence purchases. Marketers must understand the buying process of each potential client. Identify the factors that influence the buying process of potential clients. Demand for business products is derived, fluctuates more, and more frequently.