ADM 2320 Chapter Notes - Chapter 3: Masculinity, North American Free Trade Agreement, Femininity
6 Oct 2017
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Leverage the company"s capabilities, then apply to new markets, new products, etc: core competency (manufacturing, design of the product, production, distribution process, existing knowledge, facilities, patents. Core competencies build the foundation for competitive advantage (2) competition. Know the strengths and weaknesses between yourself/competitors. Identify and analyze direct and indirect competitors: think about competition"s reaction to your marketing, think about whether or not the two companies should compete. Harness competitive intelligence (ci: process where information is collected and synthesized about your position with respect to rivals, enables companies to anticipate changes in the market as opposed to merely reacting to them (3) corporate partners. When there are issues in the supply chain, a firm"s products may be delayed to their. Idea that firms are part of alliances with other firms (very few operate in isolation) final destination (could negatively impact product sales/reputation) Def. shared meanings, beliefs, morals, values and customs of a group of people.
