ADM 2320 Chapter Notes - Chapter 12: Consumer Privacy, Electronic Document, Electronic Data Interchange

• School: University of Ottawa
• Department: Administration
• Course: ADM 2320
• Professor: Ajax Persaud

Document Summary

Good distribution is critical to marketing success. Ex: royal canadian mint released world"s irst coloured circulation coin through tim hortons instead of a bank because most consumers spend cash at tim hortons) Distribution channels, supply chains, and logistics are related. Distribution channel: the institutions that transfer the ownership of and move goods from the point of production to the point of consumption. Logistics management: the integration of two or more activities for the purpose of planning, implementing, and controlling the eicient low of raw materials, in- process inventory, and inished goods from the point of origin to the point of consumption. Distribution channels are composed to various entities that are buying, such as retailers or wholesalers; selling, such as manufacturers or wholesalers; or helping facilitate the exchange, such as transportation companies. Distribution channels perform a variety of transactional, logistical, and facilitating functions. Intermediaries reduces the number of marketplace contacts, resulting in more eicient systems.