ADM 2372 Chapter Notes - Chapter 2: Customer Satisfaction, Decision Analysis, Decision Support System
14 Nov 2018
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Document Summary
Have we made good decisions: metrics to measure success. : evaluate results to determine whether we are meeting our goals: common types. : efficiency and effectiveness metrics: efficiency metrics, throughput, transaction speed, system availability, response time. Information accuracy: effectiveness metrics, usability, customer satisfaction, conversion rates, financial goal achievement. Critical success factors: crucial steps to achieve objectives and implement strategies, wat do company needs to be successful, create high-quality products, retain competitive advantages, reduce product costs, hire and retain the best professionals. : baseline values to attain: benchmarking, continuously measuring system results, comparing to benchmark values. : captures, stores, updates and process data according to defined rules: online analytical processing (olap) : summarization or aggregation of raw data from transaction systems: data transformed into information for the managerial and strategic levels, slice and dice. Business intelligence: broad term describing the information supporting analytical and strategic decision-making, consolidation. : aggregation of information into groups of interrelated information: drill-down.
