ADM 3321 Chapter Notes - Chapter 7: Cheeseburger, Deodorant, Robert Cialdini
13 Apr 2020
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Document Summary
Attitude: a lasting, general evaluation of people (including one-self), objects, or issues. Attitude object (ao): anything toward which a person has an attitude, whether tangible, such as a brand of vodka, or intangible, such as drunk driving. An attitude is lasting because it tends to endure over time. It is general because it applies to more than a momentary event, like hearing a loud noise (though you might, over time, develop a negative attitude toward all loud noises) Consumers have attitudes toward very product specific behaviours (such as using crest toothpaste rather than colgate), as well as toward more general consumption-related behaviours (how often they should brush their teeth) Attitudes help to determine whom a person chooses to date, what music he or she listens to, whether he or she will recycle or not, etc. Functional theory of attitudes: explains how attitudes facilitate social behaviour.
