Textbook Notes (368,150)
Canada (161,680)
Administration (1,247)
ADM1370 (10)
Umar Ruhi (10)
Chapter

ADM1370 Module 1 Unit 1

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Department
Administration
Course
ADM1370
Professor
Umar Ruhi
Semester
Winter

Description
ADM1370 Chapter One Word of Mouth Goes World of Mouth Key Points: 1. Despite niche fragmentation caused by the Internet, people still desire an understanding of what the majority is doing. Social media is that mechanism. 2. Spending time on social media makes you more productive. Social media is the mechanism that allows users to avoid “information indigestion.” 3. Business models need to shift. Simply digitizing old business models doesn’t work; businesses need to fully transform to properly address the impact and demands of social media. 4. Traditional magazines and newspapers are struggling for online survival because some of the most qualified people to write a story are freelance bloggers who write for the sheer joy of it! They aren’t writing in hopes of subscription revenue; they’re posting free contents because they want to be heard. It’s tough for traditional journalists and publications to compete with free. 5. We
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