ADM1370 Chapter One
Word of Mouth Goes World of Mouth
1. Despite niche fragmentation caused by the Internet, people still desire an
understanding of what the majority is doing. Social media is that mechanism.
2. Spending time on social media makes you more productive. Social media is the
mechanism that allows users to avoid “information indigestion.”
3. Business models need to shift. Simply digitizing old business models doesn’t work;
businesses need to fully transform to properly address the impact and demands of
4. Traditional magazines and newspapers are struggling for online survival because
some of the most qualified people to write a story are freelance bloggers who write
for the sheer joy of it! They aren’t writing in hopes of subscription revenue; they’re
posting free contents because they want to be heard. It’s tough for traditional
journalists and publications to compete with free.