Textbook Notes (363,222)
Canada (158,274)
Administration (1,246)
ADM2320 (142)
Chapter 13

ADM2320 Chapter 13

4 Pages
Unlock Document

University of Ottawa
Marzena Cedzynski

Chapter 13 Retailing  Retailing: the set of business activities that add value to products and services sold to consumers for their personal or family use; including products bought at stores, through catalogues, and over the Internet, as well as services such as fast-food restaurants, airlines, and hotels.  Multichannel strategy: selling in more than one channel (e.g., store, catalogue, kiosk, and Internet). Choosing Retail Partners Channel Structure  The level of difficulty a manufacturer has in getting retailers to purchase its products is determined by the degree to which the channel is vertically integrated. Customer Expectations  For retailers, it is important to know from which manufacturers its customers want to buy.  Manufacturers need to know where their target market customers expect to find their products. Channel Member Characteristics  Generally, the larger and more sophisticated the channel member, the less likely that it will use intermediaries.  Larger firms often find that by performing the distribution functions themselves, they can gain more control, be more efficient, and save more money. Identifying Types of Retailers Food Retailers  Conventional supermarket: offers groceries, meat, and produce with limited sales of nonfood items, such as health and beauty aids and general merchandise, in a self-service format.  Big-box food retailer: comes in three types: supercenter, hypermarket, and warehouse club; larger than a conventional supermarket; carries both food and nonfood items.  Convenience Store: provides a limited number of items at convenient locations in small stores with speedy checkout. General Merchandise Retailers  General merchandise retailer: may be a discount store, specialty store, category specialist, department store, drugstore, off-price retailer, or extreme value retailer; may sell through multiple channels, such as the Internet and catalogues.  Discount store: offers a broad variety of merchandise, limited service, and low prices.  Specialty store: concentrates on a limited number of complementary merchandise categories in a relatively small store.  Category specialist: offers a narrow variety but a deep assortment of merchandise. o Category killer: offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing.  Department stores: retailers that carry many different types of merchandise, and lots of items within each type, of
More Less

Related notes for ADM2320

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.