CMN2160 Chapter Notes - Chapter ALL: Fredric Wertham, Public Agenda, Mass Media
27 Oct 2016
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Media = technologies that communicate message to audiences in different parts of a region, country, or even the world. These are the most obvious and familiar to us, but they are more accurately described as mass media: mass media = no interaction among those co-present can take place between sender and receivers. Mass = massive reception of media (tv, film, etc. : media do not have to be mass in order to be media. The singular form of media is medium: before the age of mass media, medium referred to something/someone situated between an object (message being sent) and a subject (the receive of the message) Media i(cid:374) thei(cid:396) histo(cid:396)i(cid:272)al se(cid:374)se a(cid:396)e (cid:395)uite diffe(cid:396)e(cid:374)t f(cid:396)o(cid:373) toda(cid:455)(cid:859)s (cid:373)edia. The histo(cid:396)i(cid:272)al sense provides an important dimension to what mass media are: we can confidently claim that media are not objects (newspapers, tv) but means of cmn. Objects exist in our immediate environment, whereas media mediates messages to these objects.
