SOC 3116 Chapter Notes - Chapter 1: Old Media, New Media, Peer Pressure
Document Summary
Look at the broader structure of technologies the car, not just how it"s used individually, but the overall impact, the infrastructure that has come with it, etc. Also things such as the impact on the environment and other things. Course is focused on the way that technology shapes our social reality. To impact its usefulness if it doesn"t work, then change it so that it does work. To enhance our awareness of how much we rely on technology. To get our heads outside of the box of popular messaging about technology. Old media one way communication from the center out to the masses. New media (social media) it is potentially 2 way communication. Technology is not neutral using technology as a tool allows us to step back and look at if it is inherently good or not (ex. Traditional media newspapers, radio and television.
