PSY100Y5 Chapter Notes - Chapter 7: Simulation Hypothesis, Subiculum, Procedural Memory
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Encoding involves forming a memory code (like entering data using a computer keyboard) Storage involves maintaining encoded information in memory over time (like saving data in a file on your computer) Retrieval involves recovering information from memory stores (like opening up a file saved in your computer) Attention involves focusing awareness on a narrowed range of stimuli or events. Cocktail party phenomenon suggests that stimuli are screened out late after the brain has processed the meaning or significance of the input (ex. Claudia may notice someone mentioning her name in another conversation even though she has been ignoring it) According to lavie, the location of the attention filter depends on the cognitive load of current information processing (high-load tasks, selection tends to occur early and vice versa) When participants are forced to divide their attention between memory encoding and some other task, large reductions in memory performance are seen.