MDSB61H3 Chapter Notes - Chapter PDF: Online Identity, Persian Language, Web 2.0
Document Summary
Microcelebrity and the branded self (theresa m. senft) If microcelebrity is so fraught, why engage in it: when attempting to understand the "crisis" of microcelebrity, it can be helpful to recall that, online, identity functions in at least three ways. Some ask friends to critique their on-camera presence for an upcoming interview over. Skype: others attempt to delete cruel or unflattering comments (or worse - spam advertisements) from their blogs. From subculture stars to microcelebrity practices: to some readers, everything said above will appear to be trafficking in the logic of celebrity. In truth, internet celebrity is not a new phenomenon: the net has long had its share of subculture "stars": home page creators, pornographers, and webcam girls are a few examples. Similarly, the internet has long been a place where people have gathered to discuss. "in the future, everyone will be famous for fifteen minutes" (andy warhol).
