MGHB02H3 Chapter Notes -Organizational Commitment, Organizational Identification, Job Performance
Document Summary
In many social settings, and especially in groups, ppl are highly dependent on others. Reliance on others for info about how to think, feels, and act. Info dependence gives others the opportunity to influence our thoughts, feelings, and actions via the signals they send to us. The effects of social info can be very strong, often exerting as much or more influence over others as objective reality. Reliance on others due to their capacity to provide rewards and punishment. The group frequently has a vested interest in how individual members think and act. Group members desire the approval of the group. The tendency for group members to conform to social norms that have been established by the group. Conformity to a social norm prompted by the desire to acquire rewards or avoid punishment. Compliance is the simplest, most direct motive for conformity to group norms.
