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Chapter 9

MGMA01H3 Chapter Notes - Chapter 9: Toothpaste, Social Marketing, Interactive Marketing


Department
Management (MGM)
Course Code
MGMA01H3
Professor
Cindy Chan
Chapter
9

This preview shows pages 1-2. to view the full 8 pages of the document.
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
/
purpose 
#
o&
&

!"

-

%
%

%




#
"0

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o
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&
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01010101
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& 

o"2
o3

o+
&quality level "

o4performance quality
#
,
o4conformance quality
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"
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)product style and design
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o/
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