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Textbook Notes for Management (MGM) at University of Toronto Scarborough

MGMA01 Chapter 14: Chapter 14
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Chapter 14 The Promotion Mix  Promotion mix – specific blen...

Management (MGM)
MGMA01H3
Cindy Chan
MGMA01 Chapter 10: Chapter 10
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Chapter 10 New-Product Development Strategy  Firm can obtai...

Management (MGM)
MGMA01H3
Cindy Chan
MGMA01 Chapter 12: Chapter 12
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by OneClass501056

Chapter 12 Supply Chains and the Value Delivery Network  Su...

Management (MGM)
MGMA01H3
Cindy Chan
MGMA01 Chapter 17: Chapter 17
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by OneClass501056

Chapter 17 Forms of Direct Marketing Direct-Mail Marketing ...

Management (MGM)
MGMA01H3
Cindy Chan
MGMA01 Chapter 9: Marketing Ch.9

Chapter 9 P.301-305 Branding Strategy: BUILDING STRONG BRAND -...

Management (MGM)
MGMA01H3
Liang Chen
MGMA01 Chapter 8: Marketing Ch.8

Chapter 8 Segmentation, Targeting and Positioning Market Segmentat...

Management (MGM)
MGMA01H3
Liang Chen
MGMA01 Chapter 6: Marketing Ch.6
by OneClass541116

Chapter 6 P.184-207 Consumer Consumer’s P...

Management (MGM)
MGMA01H3
Liang Chen
MGMA01 Chapter 5: Marketing Ch.5
by OneClass541116

Chapter 5 P.142-167 Marketing Research Marketers obtain information...

Management (MGM)
MGMA01H3
Liang Chen
MGMA01 Chapter 3: Marketing Ch.3

Chapter 3 Analyzing the Marketing Environment The Microenvironment...

Management (MGM)
MGMA01H3
Liang Chen
MGMA01 Chapter 2: Marketing Ch.2
by OneClass541116

Chapter 2 P.42-47 Strategic Planning - Strategic planning: th...

Management (MGM)
MGMA01H3
Liang Chen
MGMA01 Chapter 1: Marketing Ch.1

Chapter 1 P.6-9 Marketplace and Customers Needs: States of felt de...

Management (MGM)
MGMA01H3
Liang Chen
MGMA01 Chapter 15: Chapter 15
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by OneClass501056

Chapter 15 Advertising  Advertising – any paid form of non-...

Management (MGM)
MGMA01H3
Cindy Chan
MGMA01 Chapter 6: Chapter 6 - Part 2
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by OneClass501056

Chapter 6 – Part 2 The Buyer Decision Process for New Products ...

Management (MGM)
MGMA01H3
Cindy Chan
MGMA01 Chapter 11: Chapter 11
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by OneClass501056

Chapter 11 What is a Price?  Price – amount of money charge...

Management (MGM)
MGMA01H3
Cindy Chan
MGMA01 Chapter 9: Chapter 9
by OneClass501056

Chapter 9 What is a Product?  Product – anything that can b...

Management (MGM)
MGMA01H3
Cindy Chan

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