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Textbook Notes for Management (MGM) at University of Toronto Scarborough (UTSC)

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UTSCMGMA01H3Tarun DewanWinter

Chapter 1,3,5,6,8 Notes

OC645537 Page
1 Apr 2011
149
Chapter 1 marketing: creating and capturing customer value. Satisfying customer needs in a socially responsible and ethical manner. Goal = attract new
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UTSCMGMC01H3Tarun DewanFall

MGMC01H3 Chapter Notes -Ski Patrol, Lift Ticket, Cash Flow

OC540805 Page
26 Nov 2014
347
Data collection is the practice of collecting and analyzing information about an interested topic to help resolve demand, consumer, and financial quest
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UTSCMGMC01H3Tarun DewanFall

MGMC01H3 Chapter Notes -Jamba Juice, Meal Replacement, Oatmeal

OC540805 Page
26 Nov 2014
332
Questionnaires and forms are an integral part of market research as, dependent on the objective, wording, and desired questions, it provides both quali
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UTSCMGMC01H3Tarun DewanFall

MGMC01H3 Chapter Notes -Usenet, Income Statement

OC540804 Page
5 Dec 2014
235
The internet has become an effective tool to accumulate consumer insight. With the advance of technology, consumer perception has evolved from brands b
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UTSCMGMC01H3Tarun DewanFall

MGMC01H3 Chapter Notes -Omnitel, Niche Market, Churn Rate

OC540806 Page
26 Nov 2014
357
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UTSCMGMC11H3Bill Mc ConkeyWinter

Covers all chapters up to midterm (Chapter 1-6)

10 Page
21 Dec 2011
99
Brand equity: level of awareness and level of attitude target consumers have toward the brand. It s also the difference arise from value added as a res
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UTSCMGMC01H3Tarun DewanFall

MGMC01H3 Chapter Notes -Crack Epidemic, Crack Cocaine, Peer Pressure

OC540803 Page
26 Nov 2014
256
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UTSCMGMB01H3Tarun DewanFall

MGMB01H3 Chapter Notes -Toothpaste, Actian

OC3195102 Page
8 Dec 2014
144
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UTSCMGMA01H3Cindy ChanWinter

MGMA01 Chapter 1-20: MyNotes

OC332523126 Page
19 Jan 2016
42
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UTSCMGMC01H3Tarun DewanFall

MGMC01H3 Chapter Notes -Niche Market, Beverage Testing Institute, Psychographic

OC540805 Page
26 Nov 2014
124
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UTSCMGMC11H3Bill Mc ConkeyWinter

Chapter 2 Notes for Keller's Strategic Brand Management

OC6627 Page
11 Apr 2011
181
Motivation for customer-based brand equity model: marketers know strong brands are important but aren"t always sure how to build one, cbbe model was de
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter Notes - Chapter 11: Predatory Pricing

OC645512 Page
1 Apr 2011
37
Price charge = between too high to product any demand and too low to produce profit. Customer perceptions of the product value = price ceiling. When se
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