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Textbook Notes for MGMA01H3 at University of Toronto Scarborough (UTSC)

UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 1,2,3,5,6,8,9: Psychographic, Selective Exposure Theory, Subculture

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UTSCMGMA01H3Y L ChanWinter

MGMA01H3 Chapter 1: Chapter1.docx

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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 8: Chap 8 (1)

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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 8: Chap 8 (2)-Final

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UTSCMGMA01H3Y L ChanWinter

MGMA01H3 Chapter Notes - Chapter 8: Shoppers Drug Mart, Market Segmentation, Psychographic

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Companies today cannot appeal to all buyers in the marketplace; need to use target marketing. Market segmentation: dividing market into smaller segment
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UTSCMGMA01H3Y L ChanWinter

MGMA01H3 Chapter Notes - Chapter 3: Dollarama

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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 7: Chap 7(1)

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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Chapter Notes - Chapter 2: Market Segmentation, Product Management, Management Consulting

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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 1: Chap 1 (1)

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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 1: Chap 1 (3)- Final

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UTSCMGMA01H3DewanFall

MGMA01H3 Chapter Notes - Chapter 7 AND 18: Volt-Ampere, Ob River, Bier

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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 4: Chap 4 (2)- Final

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