Textbook Notes for MGMA01H3 at University of Toronto Scarborough (UTSC)

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UTSCMGMA01H3Cindy ChanWinter

MGMA01H3 Chapter Notes - Chapter 1,2,3,5,6,8,9: Psychographic, Selective Exposure Theory, Subculture

OC75241236 Page
18 Apr 2016
34
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UTSCMGMA01H3Y L ChanWinter

MGMA01H3 Chapter 1: Chapter1.docx

OC4469907 Page
15 Apr 2015
36
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 8: Chap 8 (2)-Final

OC21185402 Page
24 Jun 2018
0
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 8: Chap 8 (1)

OC21185402 Page
24 Jun 2018
0
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UTSCMGMA01H3Y L ChanWinter

MGMA01H3 Chapter Notes - Chapter 8: Shoppers Drug Mart, Market Segmentation, Psychographic

OC4469904 Page
15 Apr 2015
30
Companies today cannot appeal to all buyers in the marketplace; need to use target marketing. Market segmentation: dividing market into smaller segment
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UTSCMGMA01H3Y L ChanWinter

MGMA01H3 Chapter Notes - Chapter 3: Dollarama

OC4469905 Page
15 Apr 2015
25
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UTSCMGMA01H3Tarun DewanFall

MGMA01H3 Chapter Notes - Chapter 2: Market Segmentation, Product Management, Management Consulting

OC21885005 Page
24 Oct 2017
0
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 1: Chap 1 (3)- Final

OC21185401 Page
24 Jun 2018
0
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 1: Chap 1 (1)

OC21185403 Page
24 Jun 2018
0
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 7: Chap 7(1)

OC21185402 Page
24 Jun 2018
0
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UTSCMGMA01H3DewanFall

MGMA01H3 Chapter Notes - Chapter 7 AND 18: Volt-Ampere, Ob River, Bier

OC24004273 Page
22 Oct 2018
0
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UTSCMGMA01H3Tarun DewanWinter

MGMA01H3 Chapter 4: Chap 4 (2)- Final

OC21185402 Page
24 Jun 2018
0
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