MGTA35H3 Chapter Notes -Business Communication, Organizational Culture, Proofreading
29 Oct 2011
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We communicate because of our innate need to make meaning. We communicate to identify and express ourselves, to get work done, to gain recognition, and to make our lives meaningful. We communicate successfully when: take the time to consider consciously what results we want, adapt our message content, tone, and style to meet the needs of our audience. Successful communication usually includes elements of persuasion: we cannot get what we want, unless and until we identify and satisfy the other person"s wants. Business communication uses specific formatting and style conventions to get the job done. The best business communication meets your audience"s expectations of medium, format, style, and tone- and achieves your purpose, as efficiently as possible. Business communications oral, nonverbal, and written go to both internal and external audiences. Internal audiences are other people in the same organization like subordinates, superiors, and peers. External audiences are people outside the organization like customers, clients, suppliers, unions, and etc.
