MGTA36H3 Chapter 5: Chapter Five Notes
Document Summary
How to organize your presentation (refer to page 59-65: proposition to proof. State proposition at the beginning, lets your listeners know what you want from them. Prove your proposition with 3-5 points of evidence & an emotional appear. Works well with favourable audiences, possible with uninformed, apathetic, favourable mixed groups, but not good for hostile & hostile-mix audiences: problem to solution. State the problem then present a solution from your point of view. 3-5 points & supporting material, review & memorable closing. Start with a problem then prove that it exists, then establish the criteria to evaluate and select a solution. Risk is that audience might be unsure what you are advocating. Make sure to eliminate other points of view as viable. Excellent for analytical people, hostile & hostile- mixed groups. Overkill for favourable, uninformed & apathetic audiences: motivated sequence. Used most in sales, leads your audience to a call to action.
