PSYA01H3 Chapter 8: Chapter 8 Memory.docx
Document Summary
Memory involved the process of encoding, storage and retrieval of information. Encoding involves putting stimulus information in a form that can be used by our memory system. Storage involves maintaining it in memory and retrieval involves locating and using it. Sensory memory stores newly perceived information for very brief periods. Although sensory memory appears to exist for all senses, visual (iconic) and auditory (echoic) memories have received the most empirical attention. Learning is the tendency for behaviour to change as a result of experience; learning reflects the brains plasticity. Memory: the cognitive process of encoding, storing and retrieving information. Encoding : the process by which sensory information is converted into a form that can be used by the brains memory system. Storage: the process of maintaining in memory . The purpose of sensory memory is to hold information long enough for it to become part of the next form of memory : short term memory.
