PSYB01H3 Chapter Notes - Chapter 1: Causal Inference, Behavioural Sciences, B. F. Skinner

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Help one become an informed consumer: reading reports critically, evaluating methods employed, decide whether conclusion is reasonable. Give one a competitive edge in variety of career paths: research is done in many occupation to find out which is the better treatment. Help one participate in public policy debates: research is used to propose legislation. Help evaluate efficacy of programs you may choose to participate/implement in community: research methods helps evaluate programs such as parenting. Ex: you develop explanation for why you have conflicts with a co-worker such as that person wants my job : can also be used for explaining intriguing events that you observe, Concluding that no longer looking for long-term love increases chance of finding it: problem with intuition: many cognitive and motivational biases affect our perceptions; likely to draw erroneous (wrong) conclusions about cause & effect. Things illusory correlation (=cognitive bias) occurs when we focus on 2 events that stand out and occur together.

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