Conformity: Influencing Others
-Change in behaviour as result of the real or imagine influence of other people.
-Knowing why and when people are influenced by others will help us
understand whether a given act of conformity in their own life is wise or
-People probably conformed because they did not wish to be ridiculed or
punished for being different from everybody else; they chose to act the way
the group expected them to, so they wouldn’t be rejected or disapproved of by
Informational social influence
-conforming because we believe that other’s interpretation of an ambiguous
situation is more correct than our and will help us choose an appropriate
course of action
-When we subsequently act like everyone else we are conforming, but not
because we are wear individuals with no self reliance. Instead, the influence
of other people leads us to conform because we see them as a course of
information to guide our behaviour.
-When we are facing an important decision, we are even more likely to rely on
other people for information and guidance.
-Conforming to other people’s behaviour out of a genuine belief that what they
are doing or saying is right.
-Conforming to other people’s behaviour publicly, without necessarily
believing in what they are doing or saying.
Three situations in which you are most likely to produce conformity because of
informational social influence:
1) When the situation is Ambiguous- Ex. When there’s a fire alarm in the building,
and you don’t know what to do, you most likely turn to the people around you to
see if the situation was an emergency. When you are unsure of the correct
response, the appropriate behaviour, or the right idea, you will be most open to
influence from others. In such situation, when ambiguity abounds, people are
especially likely to be influenced by the actions of those around them.
2) When the situation is a Crisis-when the situation is a crisis, we usually don’t have
time to stop and think about exactly which course of action we should take. We
tend to feel scared and panicky and so it is only natural for us to see how other
people are responding and to go about it likewise. Example of the alien drama