PSYB45H3 Chapter 4: PSYB45 Chapter 4 Detailed notes

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Reinforcement: reinforcement: is process in which behavior is strengthened by immediate consequence, consequence: reliably follows the occurrence, when behavior is strengthened, more likely to occur again in future. Sulzer-azaroff and mayer circumstances: reinforcement may occur naturally, as result of our day-to-day interactions with our social and physical environment, reinforcement is defined as, 1. Liberman: measured duration of rational talk during conversations with nurses, wanted to reinforce rational talk so that it would increase, and schizophrenic patients would appear more normal. Followed by addition of stimulus (reinforcer) or an increase in intensity of stimulus: 3. Which results in strengthening of behavior: negative reinforcement, 1. Followed by removal of stimulus (aversive stimulus) or decrease in intensity of stimulus: 3. Stimulus: object or event that can be detected by one of sense, and has potential to influence person: object or event may be feature of physical environment or social environment.

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