PSYC12H3 Chapter 3: Chapter 3
Document Summary
Stereotypes: category based generalization that link category members to typical attributes, each stereotype connects typical members of a social category with distinctive traits. Implicit measures: do not share one or both of explicit measure characteristics. In the u. s prejudice of whites towards blacks has received the more attention. Measures of global evaluation: probably the most widely used measures are the feeling thermometer and social distance scale. Feeling thermometer: respondent indicate their attitudes on a scale of 0-100-point scale, has temperate readings from to warm and favorable feeling to very cold and unfavorable. Content measures: focus on respondent beliefs concerning a particular group and it"s role in society, most content measure are specific to a single group. Modern racism scales: mcconahay"s scale originated from research on symbolic racism (kinder & sears, 1981). Symbolic racists, though committed to equal rights, might portray blacks as violating traditional. American values of individualism, work ethic, and discipline.
