Textbook Notes (368,432)
Canada (161,877)
Psychology (9,695)
PSYB10H3 (611)
Chapter 12

Chapter 12 Prejudice and Stereotyping Prejudice

8 Pages
Unlock Document

Elizabeth Page- Gould

Chapter 12Prejudice and StereotypingPrejudiceAn attitudeEx If I am prejudice against native peoples then that means I dislike natives as a wholeMade up of three components1Affect or Emotion representing the type of emotion linked with an attitudeex Warms anger2Cognitive involving the beliefs or thoughts cognition that make up the attitude3Behavioural relating to ones actionspeople dont simply hold attitudes they usually act on them as wellPrejudice Affective Componentprejudice refers to the general attitude structure and its affective emotional componentCan involve either negative or positive affect Exyou could be prejudiced against or in favor of Torontonians In one case your emotional reaction is negative When a person is introduced to you as Mike from Toronto you will expect him to act in a certain way that you associate with those snobbish TorontoniansConversely if your emotional reaction is positive you will be delighted to meet another one of those sophisticated cosmopolitan TorontoniansPrejudice consequently refers to as a hostile or negative attitude toward people in a distinguishable group based solely on their membership in that group Ex If I am prejudice against native peoples then that means I dislike natives as a wholeStereotypes The Cognitive componentsStereotypea generalization about a group f people in which identical characteristics are assigned to virtually all members of the group regardless of actual variation among the members Once formed stereotypes are resistant to change on the basis of new informationGordon All port was thing of stereotyping as the law of least effortThe world is just too complicated for us to have a highly differentiated attitudeabout everything Instead we maximize our cognitive time and energy bydeveloping elegant accurate attitudes about some topics while relying on simple sketchy beliefs about others
More Less

Related notes for PSYB10H3

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.