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PSYB10H3 (611)
Chapter 6

PSYB10 Chapter 6.docx

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Department
Psychology
Course
PSYB10H3
Professor
Elizabeth Page- Gould
Semester
Fall

Description
Attitude an evaluation of a person object or data o Made up of three componentsAffective emotional reactions toward the attitude objectCognitive thoughts and beliefs about the attitude objectBehavioural actions or observable behaviour toward the attitude object o Affectively based attitudes an attitude based primarily on peoples emotions and feelings about the attitude objectHave certain key features in commonThey do not result from a rational examination of the issuesThey are not governed by logicThey are often linked to peoples values so that trying to change them challenges those values o Cognitively based attitude an attitude based primarily on a persons beliefs about the properties of an attitude objectThe purpose of this kind of attitude is to classify the pluses and minuses of an object so we can quickly tell whether it is worth our while to have anything to do with it o Behaviourally based attitude an attitude based primarily on observations of how one behaves toward an attitude object o When attitudes are negatively based toward particular gro
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