PSYB10H3 Chapter 6: PSYB10 Chapter 6.docx
Document Summary
Attitude; an evaluation of a person, object or data: made up of three components; Affective; emotional reactions toward the attitude object. Cognitive; thoughts and beliefs about the attitude object. Behavioural; actions or observable behaviour toward the attitude object: affectively based attitudes; an attitude based primarily on people"s emotions and feelings about the attitude object. They do not result from a rational examination of the issues. They are often linked to people"s values, so that trying to change them challenges those values: cognitively based attitude; an attitude based primarily on a person"s beliefs about the properties of an attitude object. Specific attitudes; only specific attitudes toward the behaviour in question can be expected to predict that behaviour. Subjective norms; people"s beliefs about hoe the people they care about will view the behaviour in question. Perceived behavioural control; the ease with which people believe they can perform the behaviour.
