PSYC14H3 Chapter 3: Chapter3 Textbook notes
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What cultures should we study: one common approach for selecting cultures is to choose samples based on a theoretical variable that you are investigating, for ex. If you are interested in exploring how collectivism shapes the ways people view their relationships, then your research would fare well by selecting cultures that clearly differ in terms of their collectivisms. Select a culture to study-> design a study-> results interpreted. Develop some knowledge about the cultures under study. Problems which results if psychologists overemphasize a particular sample: generalizability. The more variance there is in the independent variable, the more likely one should be to detect an effect in the dependent variable (the variable that you measure) > challenges to conducting survey research across cultures. Translation of questionnaire items: most favoured approach is to sure that at least one of the primary investigators on a project is fully bilingual in the languages that are being compared.
