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SOCC31H3 Chapter Notes -Face Validity, The Technique, Focus Group

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Katherine( Katy) De Celles

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Chapter 12- Qualitative Interviewing
- Qualitative interviews allow the researcher to pursue issues and topics in greater depth
- Sometimes used with surveys
- In-depth-interview studies- used to signify research designs where qualitative interview is the
primary means of data gathering
- Focus group interview method- when a number of people are brought together in a lab-type
setting to be interviewed together as a group
- Oral history method- in depth interviews that focus of recollections of the past
Qualitative Depth Interviewing: Definitions and Guidelines
- Patton says; Depth interviewing involves asking open-ended questions, listening and recording
the answers and then following up with additional relevant questions
- A qualitative interview is an interaction between an interviewer and a respondent in which the
interviewer has a general plan of inquiry but not a rigid set of questions that must be asked in
particular words and in a particular order.
- Because qualitative interviewing in so much like normal conversation, you must keep reminding
yourself that you are not having a normal conversation
In Depth Interviewing Studies
- Signifies the method of using the qualitative interview as the primary means by which the
researcher gathers data for his or her study
- Mirna Carranza (2007) conducted 32 qualitative in-depth interviews about Salvadorian mothers
and daughters settling in Canada and resisting racism and prejudice
Focus Groups
- Are often viewed as special forms of interviews because the researcher discusses an issue with a
small group of people rather than a single individual
- A focus group is typically led by a moderator, who helps to facilitate discussion and ensures that
no person dominates the conversation, while interfering as little as possible in the discussion
- The type of data that is collected is typically qualitative in nature
Using Focus Groups in Social Scientific Research
- Focus groups alone may be used to gather data
- Focus groups are also a valuable means of testing questions to be used in surveys
Topics Appropriate to Focus Group Interviews
- When groups are created on the basis of similar characteristics (such as age, education,
occupation) or shared experiences (such an physical attacks by family members or strangers,
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